Focus Goup

We held a focus group in our free time to get responses on what the target audience expect from a Teen Romance Drama. It consisted of 5 teenage girls, ranging from ages 16 to 18, as our target audience is mainly adolescent girls, as the genre is more mature.

We played two openings from different teen romance drama films. We had originally planned to show one that had a female protagonist and no voice-over (The Last Song) and one with a male protagonist and a voice-over (The Perks of Being a Wallflower) but due to technical difficulties, we were unable to access the one from 'The Last Song' so we had to make do with the opening for 'The Art of Getting By' instead.

[The Perks of Being a Wallflower Opening Here]

[The Art of Getting By Opening Here]

^Our Focus Group (Video) 

Questions:
1) Which clip did you prefer? Why?
2) Do you think that a voice-over is effective?
3) Which background music do you think gives the right impression and sets the scene better?
4) Which character was more relatable?
5) From the two openings, could you easily predict the rest of the story?
6) Which extract made you more intruiged to carry on watching? Why?
7) What could be improved?

We asked these kinds of questions because we wanted to find out what the target audience's preferences were, and what they did/did not want to see in a teen romance drama opening. I found this really helpful as we found that they do not want the credits to be too long, and that they prefer a voice-over as it creates a connection between the audience and the character.